On 30 November 2023, Smyle chose Drumsheds for its first-ever “Wrapped Live” with Spotify, inviting 2,000 superfans on site while streaming the show worldwide on TikTok. Guests arrived through The Stores for a branded reception, then moved into Room X for the reveal.
Sam Smith opened with “Unholy” from a platform set in the crowd. Kenya Grace, Libianca and Strandz followed with breakout hits, before Charli XCX and Chase & Status delivered a closing burst of pop and drum ’n’ bass. A Samsung viewing deck offered VIP sight-lines and instant photo share, feeding social channels as the set list rolled on.
Room X held the multi-stage build with ease, while the Dressing Rooms and separate routes kept artists moving on schedule. The scale and flexibility of Drumsheds allowed producers to switch performers, lights and camera angles without pausing the show – a seamless blend of live energy and online reach.
The numbers told the story: 3.3 million unique viewers, 1.1 million likes during the stream, over 100,000 active chat participants and a clear spike in Spotify’s TikTok following. Wrapped Live proved how a single night at Drumsheds can turn a purely digital moment into a shared experience for fans in the room and audiences everywhere.
