To launch the new Müller Corner Protein range with Myprotein, Bigger Agency Londo built a rotating football pitch at the centre of Drumsheds’ Room X and turned the venue into the home of The Mixer Cup, a 3v3 tournament for 100 of the UK’s biggest football creators.
GK Barry, Chunkz, AngryGinge, Niko Omilanda and Theo Baker were among those competing, alongside creators from channels including Beta Squad, Pitchside and The Fellas. Illuminated goals, giant handing banners and large-format campaign branding framed the action as the pitch turned.
The venue’s dressing rooms became changing areas and bespoke shirt printing stations, with branded fridges stocking the new range throughout.
Matches, interviews, photography and creator content all ran at once. The scale of Drumsheds let competition, production and hospitality sit side by side in a single space, with every zone set up for content capture.
Not every brand moments needs a big guest list. Some just need room for a big idea.
